10 Small Businesses Making Some of the Coolest Home Goods Right Now

As much as we love a big box retailer, there is something more satisfying about buying something special from a small business. Not only are we supporting a brand backed by a human being (versus the kind of omnipotent anonymity of big brands), but we tend to find better things at small business because the curation is much more specific. Why, you may ask? Well, small businesses are often passion projects, and when it comes to home goods, we share that passion. What’s more, Homeworthy started as a passion project!

So, we did a little audit of the best small businesses out there and chose our personal top 10. From Hunt & Bloom, which sells vintage and contemporary decor and tabletop alike, to Furbish Studio, which is most known for its adorable needlepoint throw pillows, there are a lot of great options to shop. We went ahead and picked our favorite finds from each shop so you don’t even need to think about what to add to your cart. You’re welcome.

---

Shop more Homeworthy-approved guides below:

• These Home Finds Look Like Genuine Antiques, But They’re All Brand New
• Alison’s Round Top Shopping Roundup
• Not Everything Needs a Monogram—But These Products Do

---

Hunt & Bloom

Founded by Will Hunt Lewis, Hunt & Bloom is a Houston-based destination for home decor that celebrates the beauty of the past. Lewis brings nearly 25 years of industry experience to the business, having previously held senior positions at Jonathan Adler and Kravet. His carefully curated assortment includes vintage treasures and unusual finds sourced from around the world. It’s an especially good place to shop if you love the character of antiques but don’t necessarily have the patience to hunt them down yourself.

Furbish Studio

Designer Jamie Meares founded Furbish Studio in 2009 with the belief that decorating should be fun and a little irreverent. The brand has become particularly well known for its cheeky needlepoint pillows, which pair traditional craftsmanship with decidedly modern humor. Meares’s love of bold color and unexpected pattern gives the collection a personality that’s hard to mistake for anyone else’s. It’s the kind of shop where even the smallest accessory can become a conversation starter.

Society Social

Roxy Owens founded Society Social in 2011 after growing up in North Carolina’s furniture industry and studying design at Parsons in New York. She launched the business with a collection of customizable bar carts, quickly attracting attention from House Beautiful. Today, the brand specializes in colorful furniture that puts a fresh spin on traditional decorating. Its appeal lies in making the kinds of personalized, designer-looking pieces once reserved for trade clients accessible to everyday shoppers.

Misette

Sisters Amy Burstyn Fritz and Sarah Pecaut founded Misette in 2021 to bring a little more ceremony to everyday meals. Both came from the world of high-end event planning, where they developed an appreciation for beautifully considered table settings. Their collections feature artistic patterns and playful designs that make even takeout feel worthy of a special occasion. The brand is particularly appealing for its mix-and-match approach, which encourages shoppers to create a table that feels personal rather than perfectly coordinated.

Big Night

Former editorial director at The Infatuation Katherine Lewin founded Big Night in Brooklyn in 2021 as a destination for people who love having friends over. The shop takes a refreshingly relaxed approach to entertaining, with an assortment that makes hosting feel more like a pleasure than a production. Its popularity has led to multiple New York City storefronts and a cookbook written by Lewin herself. What makes Big Night especially charming is its philosophy that a memorable evening doesn’t require a perfectly cooked dinner or an elaborately set table.

Pepper Home

Friends Erin Banta and Kelsey Brown founded Pepper Home after meeting at Columbia Business School and recognizing how difficult it could be to find affordable custom decor. Their company makes personalization surprisingly straightforward, allowing customers to choose their preferred fabrics and finishes without hiring an interior designer. The made-to-order products are manufactured in the United States using a process designed to minimize waste. It’s an appealing alternative to mass-produced decor for anyone who wants a home that feels thoughtfully put together without the traditional custom-design price tag.

Reed Smythe & Company

Reed Smythe & Company grew out of the friendship between Keith Smythe Meacham and the late writer and entertaining expert Julia Reed. Inspired by their shared Mississippi Delta upbringing, the two envisioned a shop that celebrated Southern craftsmanship and the art of gracious living. Today, Meacham continues that vision by collaborating with artisans to create distinctive handmade pieces for the home. What sets the shop apart is its emphasis on objects with a story, making it feel more like a carefully assembled personal collection than a conventional home store.

Estelle Colored Glass

Stephanie Summerson Hall founded Estelle Colored Glass as a tribute to her grandmother, Estelle, whose love of collecting antique glassware inspired the business. Hall remembers accompanying her grandmother on antiquing trips throughout South Carolina and admiring the colorful pieces she used for family dinners. Today, the brand works with skilled glass artisans in Poland to produce handblown glassware in beautiful jewel tones and softer shades. The designs feel both nostalgic and contemporary, offering a particularly lovely way to bring personality to a dining table.

Biscuit Home

Interior designer Bailey McCarthy founded Biscuit Home in Houston in 2012 after noticing a gap in the market for playful bedding with heirloom-level quality. She wanted to create linens that felt luxurious without looking overly formal or traditional. The brand has since become known for its charming original prints and commitment to American manufacturing. Its distinctive aesthetic makes it especially appealing to shoppers who want their bedrooms to feel polished but still full of personality.

Gatherings by Curated Paperie

Houston-based Gatherings by Curated Paperie began during the pandemic as a creative project inspired by the desire to bring people together. Its founder, whose name I couldn’t independently verify, initially built the business around curated party boxes that made celebrating at home easier. The concept eventually expanded into a full-fledged online shop and a Houston storefront specializing in elevated party supplies. What makes Gatherings stand out is its ability to make even disposable partyware feel thoughtfully designed rather than like an afterthought.