Inside La DoubleJ Founder J.J. Martin’s Maximalist Milan Apartment

This is maximalism, the Milan way. Today, we’re stepping inside the soulful world of J.J. Martin.

After 15 years as a fashion journalist, J.J. brought her expert editorial eye to this stunning early-1900s apartment—spending eight months intuitively layering the space to perfection.

As the founder of the fashion and homeware brand La DoubleJ, J.J. is a master of print and pattern. Here, her own vibrant designs live alongside a lifetime of collected finds—like a wall installation of vintage jewelry that traces back to the very beginnings of her brand.

From clever transformations—like an IKEA kitchen reimagined as stylish shoe storage to the thoughtful creative hacks that fill every room, The result is a home that is deeply authentic, effortlessly chic, and entirely her own.

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